The Broad Museum Parking Management RFP

The Broad  Foundation engaged Walker to develop a request for proposal (RFP) document that was used to solicit proposals from third-party commercial parking management firms to provide parking management services for their newly-constructed parking garage, which is intended to serve The Broad Museum on Grand Avenue in Los Angeles, California.

Management of The Broad Foundation had no prior knowledge of or experience with parking operations or third-party management by outside parking management firms. To this end, they desired to engage a professional parking consultant to assist with the RFP solicitation process and educate their team on third-party parking management agreements.

Walker completed the following:

• Developed a RFP solicitation that included a scope of services and overview of the operating methodology desired by the owner.
• Provided a list of potential operators for owner approval.
• Coordinated a pre-proposal conference for the potential operators.
• Reviewed all questions submitted and together with the owner, answered all questions via addendum.
• Reviewed all operator submittals and prepared a comparison matrix for owner review and comment.
• Acted as the owner’s representative as a non-voting member on the evaluation team during the short-list interview process.
• Addressed owner’s questions with regard to all submittals and provided assistance on the terms and conditions contained in a parking management agreement by and between the owner and operator.

The owner successfully optimized the terms of its parking management agreement and contracted with a qualified third-party provider. Additionally, as a bonus, based upon Walker’s request for the short-listed proposers to submit a best and final offer, the owner was able to reduce the annual cost per space for general liability insurance from $12.00 per space, as originally proposed, to $9.00 per space. Moreover, a $500.00 per claim deductible rate was negotiated in lieu of the originally proposed deductible of $2,500 per occurrence.